On February 14th, 1968, a major exhibition of Adolph Gottlieb's paintings organized jointly by the Whitney Museum of American Art and the Solomon R. Guggenheim Museum opens at both museums in New York City simultaneously – the first and only time this has occurred.

Below are some different ideas Gottlieb considered for a poster for the exhibition. We don't know if he had a poster or book cover in mind, but it's interesting to see his different takes on creating a public image for the exhibition. Each of these studies is fully developed, and as a group they are important artifacts from this exhibition and this period of his career. We hope you enjoy!

Finally, Gottlieb settled on the following design for the poster (top)
and an advertisement to run on New York City buses (below).

All artworks ©Adolph and Esther Gottlieb Foundation/Licensed by ARS, NY, NY
To see more works by Adolph Gottlieb, click here.